Within the launch strategy of a new anti-diabetic drug, we organised a scientific conference aimed at reaching different physicians. In the prestigious Paul Klee centre in Bern, we invited international Key Opinion Leaders to partake in a discussion about diabetes. Their interventions and discussions were broadcasted live to the various university hospitals dedicated to diabetes. The physicians unable to attend in person were thus able to partake in the conference, and interact with the speakers through a digital interface we developed.
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