Pharmaceutical company Eli Lilly & Company wanted to organise creative and stimulating scientific conferences throughout Switzerland in which specialised physicians could intervene and present findings to general practitioners. In supporting our client in this venture, we developed a concept resembling to "Who wants to be a Millionaire". 8 scientific conferences were organised throughout Switzerland, based around a game show presentation, to stimulate the conversation between urologists, diabetologists and general practitioners. By using our own voting system Vote2Engage, we were able to ask targeted questions specifically relevant to the issues being discussed, and allowed the presenters to steer and progress their presentation in a didactic and gamified manner. The winnings accumulated from the game were then donated to patient associations, notably for patients suffering from diabetes.
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